< Executive Summary >

: 1st part in the business plan (but the last part you will write)

 

What is it:  summary of the highlights of your business plan

 

Purpose

  • gives readers an overview of your business
  • introduction to your business

 

Should include:

  • description of your company / product
  • mission statement
  • the target market / customers
  • competition
  • business operations
  • financial projections & plans

 

Intro: paragraph format

  • situational analysis
  • 1-3 sentences for each topic
  • must include

    . Business name

    . Business location

    . What product/service

    . Purpose of the plan

 

Body

  • Highlights the important points
  • includes graphs & statistics

 

Conclusion

  • conclude with a clinching sentence
  • answer this question: "why this will not fail"
  • include appendix if needed

 

Tips

  • don't waste words when a graph/table will explain better
  • keep it brief (KISS)
  • language is strong & positive
  • 1-2 pages
  • know your audience


February 14, 2012 (TUE)

- Paul Kim's writing class

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