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[English-Listening] Organic May Not Be Much Healthier ■ Script The Purpose of our study was really to answer the question: what are the health benefits and harms of organic versus conventional foods? There are many reasons why someone might choose to buy organic foods or not , and if, if they are making that decision based principally on a belief about the health benefits, I would say that there is not a robust evidence base to suggest that that wo..
[BRAND ENGLISH] 브랜드만 알아도 2,000가지 영어 표현이 술술! 브랜드 잉글리시저자김승환 지음출판사시냅스 | 2012-08-20 출간카테고리외국어책소개전문번역가 김승환의『브랜드 잉글리시』. 우리가 자주 접하는 브랜... ■ 리뷰 초등학교 시절부터 중학교 3년, 고등학교 3년, 대학교 4년. 대한민국의 수 많은 학생들이 10여 년이 넘는 학창 시절 동안 너도 나도 열심히 영어 공부를 한다. 심지어 방학 때마다 어학연수를 떠나기도 한다. 치맛바람에 미취학 아동들도 영어 유치원을 다니는 것이 일반화 되어 있다. 이렇게 열심히 공부하지만 아이러니 하게도 외국인만 만나면 꿀먹은 벙어리가 되어 버리는 것이 우리 영어 교육의 현실이다. 영어(언어)를 읽히는 과정은 마치 계단을 올라가는 것과 같다. 틈나는 대로 열심히 공부하지만 얼마나 실력이 늘었는지 바로 드러나지 않는다. 영어에..
★ Business writing ■ Useful Expressions for business writing ■ Business E-mail - Sample Follow-up Letters - Strategies for Writing Successful Business Letters ■ Sample Business Template: Coffee Shop Business Plan ■ Memorandum - Sample Memorandum ■ Executive Summary - Executive Summary Prep - Sample Executive Summary ■ Cover letter, Application letter - Sample Application letter (1) - Sample Application letter (2) ..
[Business writing] Sample Cover Letter for Consultant Dear recruiting manager: I learned of ABC Teleco. MBA Hiring Position from your career website, and I am eager to bring my consulting experience to ABC Teleco., which is a global leading company. I believe that my proven abilities to lead consulting projects, solve challenging problems, and develop innovative yet practical solutions can benefit your dynamic organization. I am a second-year MBA s..
[Business writing] Sample Resume FirstName LastName xxx-dong, Gangnam-gu, Seoul, Korea 010-1234-5678 Email: name@gmail.com ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ Education: University of Minnesota Twin Cities Minneapolis, MN Masters in Early Modern European History May 2009 Baylor University Waco, TX Bachelor in International Business May 2005 Work Experience: Communication Specialist, Yoon and Yang LLC (Decem..
[Business writing] Ways & Tips to improve Speaking Speak confidently Participate in discussions Practice stating your opinions Summarize Speak as much English as possible (take every opportunity) Build vocab. (keep a notebook): REVIEW IT SPEAK, SPEAK, and SPEAK: even you make mistakes keep going Speak w/ friends (native or non) Speak by thinking out loud THINK IN ENGLISH → practice common phrases you are comfo..
[Business writing] Ways & Tips to improve business writing KISS Don't think so much - plan before writing - 1st draft(type without thinking) - don't worry about mistakes in your first draft Write less - fewer words - take out words that don't give meaning Be direct & avoid jargons - use STRONG VERBS - plain language (nothing fancy) Begin with one idea: - what are you trying to say - write it on a memo where yo..
[Business writing] References Business/Educational contacts No friends/family They can explain your character & work performance Always ask for permission Give them a copy of your resume & explain the job you're applying for (3-5) people Include: name, title, organization, address, phone #, e-mail Bring to interviews February 21, 2012 (TUE) - Paul Kim's writing class
[Business writing] Resume General Guidelines: focus on the employer's need. tell what you have to offer the employer include only relevant skills, achievements & education 1 page (if you write 2 pages, fill it up) avoid personal pronouns "I, me, my" resumes should be different (alter each on th the job you're applying for) when describing skills & accomplishments use action verbs e.g. Resume Action Verbs: http..
[Business writing] Sample Cover Letter for HR Janice Richardson Recruiting Manager, Rollins Consulting Firm 2100 18th Street NW, Suite 100 Minneapolis, MN 55306 Dear Ms. Richardson: With understanding of the role quality of hire plays for organizations today, and previous recruiting, staffing and human resources experience, I submit my resume for consideration for the position of experienced recruiter. In addition to my resume, I provide be..
[Business writing] Sample Application letter (2) Name pualkim@xxx.com ~ 111 S. Tehanro ~ Seoul, Korea 50014 ~ 010-1234-5678 February 16, 2012 Mr. Dick Hall Hanger Prosthetics & Orthotics 1079 10th Avenue SE Minneapolis, MN 55414 Dear Mr. Dick Hall: In this letter of application I wish to apply for the Prosthetic/Orthotic Technician position announced on the Hanger web page. The enclosed resume; shows I will be graduating this spring from Unive..
[Business writing] Sample Application letter (1) Andrew Baer 3675 N. 59th Place Phoenix, AZ 85018 February 2, 2009 Ms. Kristen Briney 1234 Finance Lane Phoenix, AZ 85018 Dear Ms. Briney: I would like to be considered for your finance intern position advertised in The State Press. My Finance degree courses work at Arizona State University and my sales experience suggest I would be well suited for this position. My current course work that is re..
[Business writing] Cover Letter / Application Letter Purposes: CL : accompanies your resume - for a specific job opening AL : may be submitted w/ a resume - for a potential opening (regardless) Format: same as a business letter Heading: Senders information, Date, Recipients info. Greeting: To hiring Department Recruiter, To whom this may concern Focus: CL : tells your qualifications for a specific job AL : your interest and potential to contribute..
[Business writing] Sample Executive Summary Throughout the years we have seen a major trash pollution problem. The situation has gotten worse throughout the years. ACE hardware will expand their trash compacting market into Romania. ACE Hardware will provide solar powered trash compactors to the waste management authorities in the Romanian government. The benefits for the country of Romania to switch to solar powered trash compactors are ..
[Business writing] Executive Summary Prep NOTES: The following checklist will help you cover the most important points in your summary. They are a guideline; you may want to emphasize additional points. Description of Business: 1. Business form: proprietorship, partnership, or corporation? 2. Type of business: merchandising, manufacturing, or service? 3. What is the product and/or service? 4. Is it a new busin..
[Business writing] Executive Summary : 1st part in the business plan (but the last part you will write) What is it: summary of the highlights of your business plan Purpose gives readers an overview of your business introduction to your business Should include: description of your company / product mission statement the target market / customers competition business operations financial projections & plans Intr..
[Business writing] Sample Memorandum Memorandum February 7, 2012 To: Students From: Paul Kim RE: Assignment: Planning a new business venture Your group has decided to start up a business that will manufacture a new line of clothes. Please clarify the following: Your business name (and rationale) Your business concept A mission statement for the business A values statement for the business on a social, ethical and environmental leve..
[Business writing] Memorandum Business writing 1st impression clear & brief (blunt) don't be creative, be tactful think of your tone (semi-formal) think of your audience Pronouns: I, you, we "we" only use when you're representing your company starting an opinion use "I" Active vs. Passive Voice the best writers achieve a style that their message can't be misunderstood. to be clear avoid the passive voice e.g. The net benefit..
[Business writing] Strategies for Writing Successful Business Letters State the bad news. When the bad news is a logical outcome of the reasons that come before it, the audience is psychologically prepared to receive it. Tell the audience what you did do, can do, or will do rather than what you did not do, cannot do, or will not do. Say "We sell exclusively to retailers, and the one nearest to you is ..." rather than "We are unable to serve you, so please call you..
[Business writing] Sample Follow-up Letters RESCHEDULE Hello, Unfortunately I must reschedule our [meeting/appointment] on [original time and place]. [Reason(s) and explanation(s).] By waiting [amount of time], I feel our meeting will be much more valuable. I will call to reschedule a time to meet [time frame]. If you have any questions in the meantime, please don't hesitate to call me at [phone number]. Thank you for your patience and un..