■ Script

The Purpose of our study was really to answer the question: what are the health benefits and harms of organic versus conventional foods? There are many reasons why someone might choose to buy organic foods or not , and if, if they are making that decision based principally on a belief about the health benefits, I would say that there is not a robust evidence base to suggest that that would be the case. But that doesn't mean that they might not choose to buy organic foods for other reasons, like concerns about the environment, pesticide use in general, the way that animals are cared for. We found 30% lower risk of contamination with pesticides in organic produce compared to conventional fruits and vegetables; however, the levels of pesticide residues in those foods were well below the national safety limits. We found no differences in bacterial contamination between organic and conventional foods. However, we did find that the bacteria contaminating chicken and pork were 33% less likely to be resistant to multiple antibiotics. Certainly, I do buy organic produce, and I do so on the basis of some of my other concerns, but certainly, now after this study, really, you know, I don't do it because of any, sort of personal health concerns.


■ Vocabulary

conventional ⓐ 
- Someone who is conventional has behavior or opinions that are ordinary and normal.
- A conventional method or product is one that is usually used or that has been in use for a long time

robust ⓐ 
- Someone or something that is robust is very strong or healthy.
- Robust views or opinions are strongly held and forcefully expressed.

pesticide ⓝ
Pesticide are chemicals which farmers put on their crops to kill harmful insects.


produce ⓝ

Produce is food or other things that are grown in large quantities to be sold.


residue ⓝ

A residue of something is a small amount that remains after most of it has gone.


contamination ⓝ

the act of contaminating, the state of being contaminated


resistant to ⓐ

Someone who is resistant to something is opposed to it and wants to prevent it.


antibiotic ⓝ

Antibiotics are medical drugs used to kill bacteria and treat infections.





브랜드 잉글리시

저자
김승환 지음
출판사
시냅스 | 2012-08-20 출간
카테고리
외국어
책소개
전문번역가 김승환의『브랜드 잉글리시』. 우리가 자주 접하는 브랜...
가격비교



■ 리뷰


초등학교 시절부터 중학교 3년, 고등학교 3년, 대학교 4년. 대한민국의 수 많은 학생들이 10여 년이 넘는 학창 시절 동안 너도 나도 열심히 영어 공부를 한다. 심지어 방학 때마다 어학연수를 떠나기도 한다. 치맛바람에 미취학 아동들도 영어 유치원을 다니는 것이 일반화 되어 있다. 이렇게 열심히 공부하지만 아이러니 하게도 외국인만 만나면 꿀먹은 벙어리가 되어 버리는 것이 우리 영어 교육의 현실이다.


영어(언어)를 읽히는 과정은 마치 계단을 올라가는 것과 같다. 틈나는 대로 열심히 공부하지만 얼마나 실력이 늘었는지 바로 드러나지 않는다. 영어에서의 실력 향상은 대각선의 그래프를 그리는 것이 아니라 계단형 그래프의 모습에 가깝다. 한 단계를 넘어가기 전, 중간에 포기하는 것이 부지기수 이다. 대부분의 영어 학습자들은 다시 시작하고 포기하는 과정을 반복하며, 먼 길을 돌아가고 있다. 그러나  

한 단계, 한 단계 계단을 오르듯 공부해야 하며, 다음 단계를 가기 전 인내하고 스스로를 믿는 것 또한 중요하다.


저자 김승환은 Bean Pole의 로고는 왜 자전거탄 아저씨인지에서 부터, OB맥주는 어디서 유래되었는지, 모닝글로리(Morning Glory)는 어떤 사연인지, 시바스리갈(Chivas Regal)과 커티 샥(Cutty Sark) 등 재미있는 주류 브랜드의 유래까지 전 세계 각국의 브랜드의 유래와 관련된 영단어, 어휘를 책 한권으로 담아냈다. 생활 속에서 자주 마주치는 브랜드를 바탕으로 어휘력을 향상시켜 줄 것이다. 또한 영어 학습자들이 응용 할 수 있도록 회화 예문도 포함하고 있어 실생활에서 바로 응용할 수 있다.


영어 공부 자체가 스트레스가 되고 영어에 흥미 자체를 잃어버린다면 오히려 아니함만 못한 결과를 초래할 수도 있다. 영어를 부담없이 가볍고 즐겁게 접해보고 싶다면, <브랜드 잉글리시(Brand English)>에서 해답을 찾아보자. 우리가 일상에서 늘 접하는 브랜드 네임을 통해 단어와 어휘에 지식을 쌓을 수 있을 것이다. '나와 직접 관련이 있는 영어 단어나 문장은 오랜 시간이 지나도 잊어버릴 수 없게 된다.'고 한다. 이 책을 통해서 우리가 주변에서 매일 접하고 있는 영어 단어들을 다시 한 번 상기시킬 수 있을 것이다.



■ 본문 중에서


# 빈폴, BEAN POLE - 43p.

빈폴의 로고는 '키다리아저씨 Daddy Long Legs'라는 소설 속 인물이 당시에 새로 발명된 자전거를 타는 모습을 형상화한 것으로, 새롭고 따뜻한 희망과 행복을 상징합니다.

원래 beanpole은 콩 넝쿨이 감고 올라가는 막대기를 뜻합니다. 이런 막대기는 길쭉하고 얇지요. 그래서 beanpole은 속어로 마르고 키가 큰 키다리를 뜻합니다. 예를 들어, She called him beanpole.이라고 하면 "그녀는 그를 키다리라고 불렀다."라는 뜻이 됩니다.


# 에어워크, AIRWALK - 50p.

AIRWALK는 미국의 extreme sports 브랜드 입니다. extreme이란 '극도의', '극한의', '극심한' 같은 뜻을 가진 단어로, 익스트림 스포츠라고 하면 번지점프나 스카이다이빙처럼 극한의 스릴을 즐기는 스포츠를 말합니다.

AIRWALK라는 브랜드 명칭은 사실, walk on air라는 숙어에서 온 것입니다. walk on air는 '하늘을 날 것처럼 기분이 들뜬다.'는 뜻으로, She was walking on air.라고 하면, "그녀는 날아갈 듯한 기분이었다."라는 의미가 됩니다. 


# 버커루, BUCKAROO - 66p.

BUCKAROO는 바로 이 강인한 cowboy를 뜻합니다.(사실, cow는 암소, 젖소지요) 버커루의 buck에는 중요한 뜻이 몇 가지 있습니다. 첫째, '수사슴' 이라는 뜻입니다. 수사슴의 가죽은 buckskin 이라고 하고, 남자들만의 파티는 bucks party 라고 합니다. 젊은 남자나 총각을 속어로 buck 이라고 부르기 때문이지요. 또, buck 에는 1달러라는 뜻도 있어서, '10달러' 라고 하면 ten bucks 가 됩니다. 돈의 단위, buck은 사실 개척시대 미국에서 사슴 가죽을 판매했던 것에서 기인했다고 합니다.


# 닥스, DAKS - 146p.

DAKS는 100년이 넘은 영국의 기성복 브랜드로, 우리나라에서는 LG패션이 유토을 맡고 있습니다. 닥스는 1894년 영국의 시몬심슨이라는 사람이 House of Simpson 이라는 맞춤 양복점을 만들면서 시작되었다고 합니다.

DAKS는 DAD and SLACKS의 합성어로, 1933년 심슨 형제가 세계최초로 Slacks(상의와 한 벌을 이루는 비정장용 바지)를 디자인하면서 지은 명칭이라고 합니다. 여기에서 DAD는 아빠라는 뜻이지요. 그러니까 DAKS는 '아빠와 바지' 라는 재미난 이름이 됩니다.


# 쓰리엠, 3M - 162p.

'포스트-잇'으로 유명한 3M은 100년이 넘는 역사를 자랑하는 미국의 기업으로 사무용품뿐만 아니라 과학, 광학, 의료 등 여러 분야에서 수 많은 제품을 생산하고 있습니다. 3M은 1902년, 5명의 사업가들이 연마재 휠 제조용 미네랄을 채굴하기 위해 미네소타 주(州)에 설립했던 광산회사에서 출발했다고 합니다.

3M은 Minnesota Mining & Manufacturing Company의 각 단어 앞에 있는 3개의 M을 딴 이름입니다. 여기에서 Minnesota는 미국 중북부에 위치한 주를 뜻하고 Mining은 '광산, 광업, 채굴, 채광', Manufacturing 는 '제조'를 뜻하지요. 그리고 Com.는 '회사'를 뜻하는 Company의 약자로, 표기를 할 때는 끝에 반드시 마침표를 붙여야 합니다.


# 자이, XI - 170p.

자이XI는 GS건설에서 만드는 아파트 브랜드 입니다.ㅏ 요즘에는 주택부터 음식에 이르기까지 모든 것이 브랜드화되어 있습니다. 참고로 GS건설은 LG그룹에서 분할한 GS그룹의 계열사입니다.

자이XI는 eXtraintelligent의 약자로, 수준 높은 문화와 품격 있는 라이프 스타일을 즐길 수 있는 아파트라는 의미를 담고 있다고 합니다. 


# 에너자이저, ENERGIZER - 202p.

이 브랜드를 소유한 기업의 이름은 에너자이저 홀딩스(ENERGIZER HOLDINGS)입니다.

ENERGIZER는 '활성화하다' 라는 뜻을 가진 energize에서 온 말로, 정력이나 활력을 주는 사람이나 물건을 뜻합니다. 그래서 우울증 치료제인 항우울제를 energizer라고 부르기도 합니다. 또, 척 보면, 딱 알 수 있듯이 여기에는 energy 라는 단어가 들어있습니다. energy는 '힘, 정력, 원기'를 뜻하지요.

energy는 en(make)와 ergy(work)가 합쳐진 말로 '일을 하게 하는 것'이라는 뜻입니다. synergy라는 말 많이 들어보셨지요? 이 단어 역시 syn(same)과 ergy(work)가 합쳐져서 '함께 작용함'이라는 뜻이 되는 것입니다.


# 페덱스, FedEx - 216p.

FedEx는 1973년에 설립된 미국의 우편 및 화물특송 회사로 세계 곳곳에 지사를 두고 우편물을 취급하고 있으며 한국에서도 2000년 9월부터 직영서비스를 시작하여 각 체인점을 통해 특송센터를 운영하고 있습니다.

FedEx는 Federal Express의 약자로, Federal은 '연방의, 연방제의'라는 뜻이고 Express는 '운송, 속달, 급행' 을 뜻합니다. federal은 feder(trust) + al로 믿음으로 연결된 관계라는 뜻을 가지고 있습니다. 


# 프루덴셜, PRUDENTIAL - 225p.

prudential은 프루덴셜 보험회사라는 고유명사이기도 하지만 그 자체가 '신중한, 세심한, 분별 있는' 이라는 뜻과 '자문의, 고문의' 라는 뜻을 가진 하나의 문어체 형용사입니다. 그래서 He is prudential. 이라고 하면 "그는 신중하다."가 되고 prudential committee라고 하면 자문 위원회가 됩니다. 


# 보그, VOGUE - 228p.

VOGUE는 우리나라를 포함하여 세계 10여 개국에서 발행되고 있는 미국의 여성 패션잡지입니다. VOGUE는 당시 사교계의 명사였던 컨테나스트라는 사람이 1892년에 월간으로 창간했다고 합니다. 우리나라에서는 두산매거진이라는 회사가 발행하고 있습니다.

VOGUE는 '우행'이라는 단순한 뜻을 가지고 있습니다. 유행에 민감한 여성용 패션잡지에 아주 잘 어울리는 이름이지요. 혹시, "vogue 그 까이꺼 뭐, 유행이라는 걸 누가 몰라?"라고 하실 분도 있을지 모르겠습니다." 하지만 과연 그럴까요? vogue는 뜻이 단순하지만 다양하게 활용되기 때문에 가볍게 넘길 수 없는 단어입니다.

우선 기본적인 관련 어휘를 살펴보면 voguish(유행의, 맵시 있는), voguey(유행하는), voguing(보깅: 패션모델의 몸짓을 흉내 낸 댄스), vogue word(유행어) 등이 있습니다.


# 피자헛, PIZZA HUT - 272p.

1958년, 미국의 한 대학생 형제가 어머니에게 600달러를 빌려 캔자스주에 PIZZA HUT 이라는 작은 피자 가게를 차렸습니다. 그 가게에는 창문이 8개 있었는데 형제는 그 가운데 5개의 창문에 pizza의 알파벳을 하나씩 새겨 넣고, 나머지 3개에 쓸 말을 고민하다 오두막처럼 생긴 식당 건물의 모양에 착안하여 HUT 이라는 단어의 알파벳을 쓰게 되었다고 합니다.


# OB맥주 - 328p.

OB란 Oriental Brewery의 약자로, Oriental은 '동양' Brewery는 맥주 양조장이나 맥주회사를 뜻합니다. 즉, 우리말로 OB는 '동양맥주회사' 정도가 되겠습니다. Oriental은 orient에서 온 말로, orient는 '~을 지향하게 하다, 특정 목적에 맞추다'는 뜻과 '동양' 이라는 뜻을 모두 가지고 있습니다.

orient가 이런 뜻이 된 것은 ori라는 어근에 '오르다' 는 뜻이 있고, 동쪽에서 태양이 떠오르기 때문입니다. orient의 이런 뜻이 잘 나타나있는 파생어로는 orientation(방향, 지향, 오리엔테이션), orientalize(동양화하다, 동양식으로 하다), origin(기원, 근원), Originate(비롯되다, 유래하다), disorient(혼란시키다, 갈피를 못 잡게 하다), reorient(새로운 방향을 잡다, 재교육하다), misorient(오도하다, 그릇된 방향으로 돌리다) 같은 것들이 있습니다.


# 게토레이, GATORADE - 382p.

GATORADE는 이온음료의 효시로, 미국 플로리다 의대팀이 개발한 세계 최초의 이온음료입니다. 게토레이가 첫 선을 보인 것은 플로리다 게이터팀의 풋볼 경기였다고 합니다.

게이터(Gator)팀이 후반전에 뒷심 부족으로 패배하는 모습을 자주 보았던 플로리다 대학 연구진은 과학적인 연구를 통해 물보다 10배 이상 흡수가 빠른데다 에너지까지 공급할 수 있는 게토레이를 개발했습니다. 그리고 게토레이를 마신 게이터 팀은 1967년, 드디어 후반 역전승의 신화를 일궈냈다고 합니다.

GATORADE는 Gator 팀을 돕는다 air는 뜻이라고 합니다. 여기에서 gator란 alligator(악어)의 줄임말로 악어 자체를 가리키기도 하지만 플로리다의 주민이다 플로리다 대학생을 뜻하기도 합니다. 






<브랜드 잉글리시>

전문번역가 김승환 지음

시냅스, 2012



Dear recruiting manager:

I learned of ABC Teleco. MBA Hiring Position from your career website, and I am eager to bring my consulting experience to ABC Teleco., which is a global leading company. I believe that my proven abilities to lead consulting projects, solve challenging problems, and develop innovative yet practical solutions can benefit your dynamic organization.

I am a second-year MBA student at the School of Business. As a marketing summer intern, I successfully developed a digital media marketing strategy at. Before beginning my graduate studies, I worked at Korea as an IT consultant in the Global Technology Services Division, where I excelled in a team-based environment and was promoted one and a half years ahead of schedule. I led projects to analyze the IT environment for clients in the insurance, pharmaceutical, and technology industries. While working on a project for a major insurance company, I helped to execute one of the largest deals in the history of the Korean IT industry and assisted the client in reducing its annual IT budget by more than 20 percent.

As my enclosed resume indicates, my background and achievements are an ideal fit for the requirements of B2B consulting position, including:

•       Analytical and Problem-Solving Skills: A bachelor’s degree in electrical engineering, combined with six years of professional experience, has prepared me to devise innovative solutions to complex problems. As a consultant, I quantitatively assessed a broad range of data to help clients streamline operations and optimize resource use.
•       Project Management Skills: I led culturally diverse groups of individuals to collaborate with cross-functional teams and meet deadlines for global IT projects. In this leadership role, I acquired management skills while helping project staff to achieve shared goals.
•       Passion for Innovation: My educational and professional accomplishments reflect my innovator’s instincts. For example, I drew upon my marketing expertise and past consulting projects to develop a new product launch strategy at Kanu Aesthetics. My management team chose to implement my proposal at the end of my summer internship final presentation.

I would appreciate the opportunity to demonstrate my capabilities at ABC Teleco. with you and provide you with additional information on my background. Thank you for your time and consideration.

Sincerely,

Andrew Cha
  



FirstName LastName
xxx-dong, Gangnam-gu, Seoul, Korea
010-1234-5678 Email: name@gmail.com
 
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Education:             University of Minnesota Twin Cities                                        Minneapolis, MN
                               Masters in Early Modern European History                                                 May 2009

                               Baylor University                                                                                     Waco, TX
                              Bachelor in International Business                                                                  May 2005

 
Work Experience:

           Communication Specialist, Yoon and Yang LLC         (December, 2010- January, Currently)
              · Conduct discussions on world events and different areas of business
              · Guide business meetings with variety of topics with guided feedback for English fluency and
                vocabulary use
              · Revise Merger and Accusation business contracts
              · Conference calls and manage foreign businesses and foreign clients

           Program Developer, Seoul Digital University                    (January, 2010- December, 2010)
              · Helped develop curriculum for professors in presentation and teaching skills class with students
              · Simulated classes in mock business meetings by critiquing and coaching teachers

          Human Resources Assistant, Woo Sung Chemical, South Korea  (June, 2009 –August, 2010)
              · Conducted interviews for hiring of future employees and also the recruitment and development
                process of global employees
              · Attend and assist on business trips by translating and interpreting
              · Write e mails and contracts for foreign companies

           In House Instructor, SK Telecom, South Korea                          (June, 2009 – March, 2010)
              · Emphasis on MBA interview skills and English fluency with mangers preparing for their MBA and
                TOFEL exams
              · Developing business writing skills, such as E Mails, professional documents and MBA application
                essays

           Private English Instructor, KCL LLC, Seoul Korea                     (June. 2009 – March 2010)
              · Instructing and Managing English classes. Focusing on basic conversational dialogues to
                intermediate managers
              · Develop curriculum for business speaking, presentation and negotiating skills

          Sales Representative, Ho Fan Inc, St. Paul, MN                           (January. 2006 – June 2009)
              · Increased the revenue of distribution by double by using innovative new techniques of advertising
                to clients around the St. Paul downtown area
              · Handled the hiring and job training of office employees and the shipping center


Activities:
              · Avid golfer and runner
              · Treasurer of the Korean Student Association at Baylor University
              · Member of National Young Leaders of America


 

< Ways & Tips to improve Speaking >

 

  • Speak confidently
  • Participate in discussions
  • Practice stating your opinions
  • Summarize
  • Speak as much English as possible (take every opportunity)
  • Build vocab. (keep a notebook): REVIEW IT
  • SPEAK, SPEAK, and SPEAK: even you make mistakes keep going
  • Speak w/ friends (native or non)
  • Speak by thinking out loud
  • THINK IN ENGLISH → practice common phrases you are comfortable with → complete sentences
  • Read out-loud
  • Start at your level
  • Pick topics that interest you
  • Ask for feed back 


February 23, 2012 (THR)

- Paul Km's writing class

 

< Ways & Tips to improve business writing >

 

  • KISS
  • Don't think so much

- plan before writing

- 1st draft(type without thinking)

- don't worry about mistakes in your first draft

  • Write less

- fewer words

- take out words that don't give meaning

  • Be direct & avoid jargons

- use STRONG VERBS

- plain language (nothing fancy)

  • Begin with one idea:

- what are you trying to say

- write it on a memo where you can see it (keeps you focused)

  • Always try to answer the 5w’s

- it’s the basic information everyone is looking for

  • Practice plain writing

- state the purpose early 

- headings (major points)

- use short sentences & paragraphs

- write to express not impress

  • Practice the Active Voice
  • Avoid difficult & un-needed words

- simple phrases

- “Just say it”

  • Learn & Practice persuasion

- tell your benefits not the features 

  (you want them to do something for you)

  • Read your letter out loud

- take out anything that:

   . you don’t understand

   . sounds awkward

- make it personal (human to human)

  • Write once, check twice

- proof read once, check again later

  • Pay attention to details

- names

- dates

- gender

- title

  • Be professional, not formal

   


February 23, 2012 (THR)

- Paul Km's writing class

< References >

  • Business/Educational contacts
  • No friends/family
  • They can explain your character & work performance
  • Always ask for permission
  • Give them a copy of your resume & explain the job you're applying for
  • (3-5) people
  • Include: name, title, organization, address, phone #, e-mail
  • Bring to interviews


February 21, 2012 (TUE)

- Paul Kim's writing class



< Resume >

 

General Guidelines:

  • focus on the employer's need.
  • tell what you have to offer the employer
  • include only relevant skills, achievements & education
  • 1 page (if you write 2 pages, fill it up)
  • avoid personal pronouns "I, me, my"
  • resumes should be different (alter each on th the job you're applying for)
  • when describing skills & accomplishments use action verbs

    e.g. Resume Action Verbs: http://www.bc.edu/offices/careers/skills/resumes/verbs.html

 

 

Worst cover letter in the world

- www.blurtit.com/videos/?517248923 

 

February 21, 2012 (TUE)

- Paul Kim's writing class

  

 

Janice Richardson

Recruiting Manager, Rollins Consulting Firm

2100 18th Street NW, Suite 100

Minneapolis, MN 55306

 

Dear Ms. Richardson:

 

With understanding of the role quality of hire plays for organizations today, and previous recruiting, staffing and human resources experience, I submit my resume for consideration for the position of experienced recruiter. In addition to my resume, I provide below a brief overview of my ability to match your specific needs based on the position competencies.

 

• Manage recruitment process from consultant through senior manager levels

In my previous role in corporate human resources, I garnered significant experience in all aspects of the recruiting life cycle, from definition of applicant to alumni management (creating ties with alumni to ensure brand in the marketplace and enable re-employment strategies). In addition to recruiting and development responsibilities, I worked closely with a team to manage the firm internship program from inception to offer.

 

• Assist in closing candidates

In addition to my recruiting experience, my closing capabilities are well-developed from my experience in client contract negotiation. In my current role, I have negotiated contracts from $15,000 to $105,000 with over 300 different clients and an average closing rate of 89%.

 

• Plan and participate in events

I organized and managed a number of large, successful events at my current consulting firm, ranging from a global Partner Offsite retreat to Senior Consultant School. In my previous work with Brown Elementary School, I organized the annual Northern Virginia Book Fair, raising $10,000 for their scholarship fund (an increase of 150% over the previous year).

 

My professional services firm experience and my educational background encapsulates a number of the position competencies. I have a history of strong staff management, working closely with my current team on individual development plans, and understand my role to assist and promote staff member success. I actively seek upward and peer feedback and recognize its importance in organization success.

 

Most importantly, I am eager to stay in the professional services firm environment. I would welcome the privilege of speaking with you further and look forward to hearing from you.

 

Respectfully submitted,

 

Warren R. Anderson




February 23, 2012 (THR)

- Paul Km's writing class



Name 

pualkim@xxx.com ~ 111 S. Tehanro ~ Seoul, Korea 50014 ~ 010-1234-5678

 

February 16, 2012

 

Mr. Dick Hall

Hanger Prosthetics & Orthotics

1079 10th Avenue SE

Minneapolis, MN 55414

 

Dear Mr. Dick Hall:

 

In this letter of application I wish to apply for the Prosthetic/Orthotic Technician position announced on the Hanger web page. The enclosed resume; shows I will be graduating this spring from University of Minnesota with a BS in Liberal Art Science and will be attending Century College-White Bear Lake, MN for certification and advancement into the industry. My experience interning at Hanger, graduation from University of Minnesota, and handling company inventory make me a promising candidate for your company's future.

 

The internship I had the past two summers in Minneapolis, MN was a great learning experience, in helped me realize working with patient is a fulfilling career. I also learned to take pride in the work we did, when fabricating a patients prosthetic or orthotic device it has to look professional and be function able. My experience at Hanger has taught me that the patient is the number one priority, delivering anything less than a quality product is inexcusable and it reflects negatively on the company as a whole. Over the last two summers I've had the opportunity to learn and work on a wide range  of orthotic and prosthetic devices, this experience has helped develop the skills needed in the industry. Hanger's dedication to delivering a quality product to their patients every time is why they're the industry leader, and I know I can help Hanger continue to grow as the industry leader in prosthetic and orthotic patient care.

 

Completing my Liberal Art Science degree from University of Minnesota has taught me important aspect about working with other people effectively. My course work in Business writing taught me good communication skills will help everyone become more efficient in the work they do. I've learned by communicating effectively and clearly will lead to a more efficient work environment, the time and effort taken to complete each job is reduced from not having to go back and explain yourself. I've also learned that being organized helps co-workers waste less time fumbling around trying to find missing work and more time on productive work.

 

My experience at Hanger, Multie Tech, and Corporate Express all dealt with working on company inventory. At Hanger new products, supplies, and return orders came in every day, which needed to be document, reorder, delivered to the practitioner, and put away in inventory, which was an important aspect to business. At Multie Tech the machine needed to be organized and reinstalled with new devices. This was one of the most important aspects to the job, if one wrong device was ever installed it would result in thousands of dollars wasted and leave production behind schedule. My experience at Corporate Express dealt with multiple stages of inventory, unloading, storing, and then reloaded for an outgoing shipment. This has provided me with the experience to manage and organize company inventory which could help Hanger become more efficient and productive.

 

I respectfully request an interview to meet with you and discuss the technician position available. I will be available beginning March to come in and interview with you and will be available to start work at the first of the year. Hanger's continuous advancement in the industry and my experience working as a team player will help Hanger become more efficient with its every day operations.

 

Sincerely,

 

Paul Kim


February 16, 2012 (THR)

- Paul Kim's writing class 




Andrew Baer

3675 N. 59th Place

Phoenix, AZ 85018

 

February 2, 2009

 

Ms. Kristen Briney

1234 Finance Lane

Phoenix, AZ 85018

 

Dear Ms. Briney:

 

I would like to be considered for your finance intern position advertised in The State Press. My Finance degree courses work at Arizona State University and my sales experience suggest I would be well suited for this position.

 

My current course work that is relevant to this internship is training me the proper theories and techniques used for business decisions in working capital management, capital budgeting, financial control, and long-term financing. I have been trained in Computer Science and Microcomputer applications. My overall confidence in Microsoft environments is only rivaled by my proficiency in Microsoft applications. I have excellent skills working with Internet Explorer, Word, Excel, Visio, Access and PowerPoint. I have also attended DECA business conferences in Portland, Oregon and Seattle, Washington where I placed in the top percentile in the region.

 

Previous employment demonstrates my firm understanding of sales and what goes into the marketing of products. At the Sunglass Hut, I used personal selling, taught in my sales training, to achieve predetermined sales goals. I also operated a computer based system to fulfill orders and track inventory. At the Dollar Tree, I used point of purchase marketing to increases sales. In addition to sales and advertising, I feel I can use my computer skills to thrive in the business environment.

 

My attached resume provides an overview of my education and experience. I think I would be the perfect fit for the intern position available at your company.  I would greatly appreciate if you could write me at the above address, email or call me at (503) 510-9121 to discuss the details of this position.

 

Sincerely,

 

Andrew Baer

 

Enclosure: Resume



February 16, 2012 (THR)

- Paul Kim's writing class

 



 

 

< Cover Letter / Application Letter >

 

Purposes:

  • CL : accompanies your resume - for a specific job opening
  • AL : may be submitted w/ a resume - for a potential opening (regardless)

 

Format: same as a business letter

  • Heading: Senders information, Date, Recipients info.
  • Greeting: To hiring Department Recruiter, To whom this may concern

 

Focus: 

  • CL : tells your qualifications for a specific job
  • AL : your interest and potential to contribute to the company regardless of opening or not

 

Closing:

  • CL : request an interview
  • AL : your plan to follow up by a phone call or visit (specific time and date)

 

3 goals:

  • your ultimate goal is to attract the screener's interest
  • convince the person that you are a well qualified candidate
  • meet with the person

 

Always:

  • type the letter
  • address the letter
  • send the original
  • sign it
  • don't repeat your resume ★
  • no errors

 

Never:

  • only one page
  • don't include unnecessary information
  • don't lie

 

Body: 3-4 paragraphs

1. Why you are writing (how you found about the company or designed position)

2. Why they should hire you 

   - Sell yourself to them (strengths & attributes)

   - Education and work experience and how it will help

3. (Optional)

   - Gaps in your resume

   - Any information that is not said in the resume or if you want to give more details

4. Ask for a meeting and tell them you will contact them specific time and date

   - thank them



February 16, 2012 (THR)

- Paul Kim's writing class


 

Throughout the years we have seen a major trash pollution problem. The situation has gotten worse throughout the years. ACE hardware will expand their trash compacting market into Romania. ACE Hardware will provide solar powered trash compactors to the waste management authorities in the Romanian government. The benefits for the country of Romania to switch to solar powered trash compactors are many; energy saving, money saving, environment friendly, and space saving.

 

There is a growing potential market for the waste management industry in Romania. Because of the increased waste management situation will increase the health of the population and likely for an increase in population. Also the waste management programs have recently gained the support of the Romanian government. If ACE hardware were to get government support there will be no other competitors.

 

"Why will this business not fail?"

 

It is seen in the future that there will be no other competitors in the waste management industry as long as ACE Hardware has government support and funding. ACE Hardware will also have the benefits of free trade zones.




February 14, 2012 (TUE)

- Paul Kim's writing class

 



 

< Executive Summary Prep >
 

NOTES: The following checklist will help you cover the most important points in your summary. They are a guideline; you may want to emphasize additional points.

 

  • Description of Business:

1. Business form: proprietorship, partnership, or corporation?

2. Type of business: merchandising, manufacturing, or service?

3. What is the product and/or service?

4. Is it a new business? A takeover? An expansion?

5. Why will your business be profitable?

6. When is your business open?

7. Is it a seasonal business?

8. What have you learned about your kind of business from outside sources (trade suppliers, bankers, other business owners, publications)?

 

  • Product Service:

1. What are you selling?

2. What benefits are you selling?

3. Which products are rising stars? Which are cash cows? Which are in decline or investments in ego?

4. What is different about your goods and services?

 

  • The Market:

1. Who buys from you?

2. Are your markets growing, steady, or declining?

3. Is your market share growing, stready, or declining?

4. Have you segmented your market? How?

5. Are your markets large enough for expansion?

6. How will you attract, hold, and increase your market share?

7. Are you planning to enter or leave any markets?

8. How do you price your products?

 

  • Competition:

1. Who are your nearest direct competitors?

2. Who are your indirect competitors?

3. How are their businesses similar to and different from yours?

4. What have you learned from their operations? From their advertising?

 

  • Location of Business:

1. Where are you (should you be) located?

2. Why is it a desirable area? A desirable building?

3. What kind of space do you need?

4. Are any demographic or other market shifts going on?

 

 

  • Management:

1. How does your background/business experience help you in this business?

 

  • For your own use: What weaknesses do you have and how will you compensate for them?

1. What related work experience do you have?

2. Who is on the management team?

3. What are their strengths and weaknesses?

4. What are their duties?

5. Are these duties clearly defined? How?

6. What additional resources are available to your business?

 

  • Personnel:

1. What are your current personnel needs?

2. What skills will your employees need in the near future? In five years?

3. What are your plans for hiring and training personnel?

 

  • Application and Expected Effect of Loan (Investment):

1. How will the loan (investment) make your business more profitable?

2. Should you buy or lease (equipment/location and so on)?

3. Do you really need this money? Or can you make do without?




February 14, 2012 (TUE)

- Paul Kim's writing class

 


 

< Executive Summary >

: 1st part in the business plan (but the last part you will write)

 

What is it:  summary of the highlights of your business plan

 

Purpose

  • gives readers an overview of your business
  • introduction to your business

 

Should include:

  • description of your company / product
  • mission statement
  • the target market / customers
  • competition
  • business operations
  • financial projections & plans

 

Intro: paragraph format

  • situational analysis
  • 1-3 sentences for each topic
  • must include

    . Business name

    . Business location

    . What product/service

    . Purpose of the plan

 

Body

  • Highlights the important points
  • includes graphs & statistics

 

Conclusion

  • conclude with a clinching sentence
  • answer this question: "why this will not fail"
  • include appendix if needed

 

Tips

  • don't waste words when a graph/table will explain better
  • keep it brief (KISS)
  • language is strong & positive
  • 1-2 pages
  • know your audience


February 14, 2012 (TUE)

- Paul Kim's writing class

 

Memorandum

February 7, 2012

To: Students

From: Paul Kim

RE: Assignment: Planning a new business venture

 

Your group has decided to start up a business that will manufacture a new line of clothes. Please clarify the following:

Your business name (and rationale)

Your business concept

A mission statement for the business

A values statement for the business on a social, ethical and environmental level

Three strategic SMART goals for the company

 

Second, please find a real-life example of a clothing company with a business concept similar to the new business that you have identified above, and

Identify their business name

Identify their business concept

Present its mission statement

Present its values statement

 

In your research efforts, the identified company may not explicitly call their mission statement a mission statement. So, you may have to somewhat do your best to interpret their mission. Also, they may incorporate parts of their values statement in their mission statement, or you may be able to infer their values from their product concepts, how they produce their products, and/or the way they do business. Do your Best!



February 7, 2012 (TUE)

- Paul Kim's writing class

 

Business writing

  • 1st impression
  • clear & brief (blunt)
  • don't be creative, be tactful
  • think of your tone (semi-formal)
  • think of your audience

 

Pronouns: I, you, we

  • "we" only use when you're representing your company
  • starting an opinion use "I"

 

Active vs. Passive Voice

  • the best writers achieve a style that their message can't be misunderstood.
  • to be clear avoid the passive voice

       e.g. The net benefits of divesture were grossly over-estimated. (x)

               The global finance team grossly overestimated the net benefits of divesture. (o)

  • starting a mistake, use the passive voice.

 

Memorandum

  • Prepare (Before writing)
  • think/consider your audience
  • semi-formal (tone)
  • clear language
  • use the active voice
  • no longer than 1 page
  • for confidential information avoid the memorandum -face to face-

 

# Primary Purpose of Memorandum:

  • to communicate with a large # of employees or members another organization
  • connects employees in an effective, concise method that connects the writer with the interests/needs of the recipients.

 

# Purposes for Memorandums

  • policy change
  • promotions
  • personnel changes
  • project status update
  • offering products/services to employees
  • request employees
  • provide feedback


February 7, 2012 (TUE)

- Paul Kim's writing class


 
  • State the bad news.

When the bad news is a logical outcome of the reasons that come before it, the audience is psychologically prepared to receive it.

  • Tell the audience what you did do, can do, or will do rather than what you did not do, cannot do, or will not do.

Say "We sell exclusively to retailers, and the one nearest to you is ..." rather than "We are unable to serve you, so please call your nearest dealer."

  • Be optimistic about the future.

Don't anticipate problems (avoid statements such as "Should you have further problems, please let us know").

  • Avoid apologizing when giving your reasons.

Apologies are appropriate only when someone in your company has made a severe mistake.

  • Limit future correspondence.

Encourage additional communication only if you are willing to enter into further discussions.

  • End with a Positive Close

After giving your audience the bad news, your job is to end your message on an upbeat note.

  • By implying the bad news, you may not even need to actually state it.

("The five positions currently open have been staffed with people whose qualifications match those uncovered in our research"). By focusing on the positive and implying the bad news, you soften the blow.

  • Follow the following guidelines: Keep it positive

Don't refer to, repeat, or apologize for the bad news, and refrain for expressing any doubt that your reasons will be accepted (avoid statements such as "I trust our decision is satisfactory").

  • Be sincere

Steer clear of cliches that are insincere in view of the bad news (avoid saying, "If we can be of any help, please contact us").

  • Subordinate bad news in a complex or compound sentence ("My department is already shorthanded, so I will need all my staff for at least the next two months.")

This construction pushes the bad news into the middle of the sentence, the point of least emphasis.

  • Be confident

Don't show any doubt (avoid phrases such as "We hope you will continue to do business with us").

  • You might propose an attainable solution to the audience's problem

("The human resources department has offered to bring in temporary workers when I need them, and they would probably consider doing the same for you").

  • Provide enough detail for the audience to understand your reasons. Be concise.

Continue with a logical, neutral explanation of the reasons for the bad news

  • Use a conditional statement to imply that the audience could have received, or might someday receive, a favorable answer

("When you have more managerial experience, you are welcome to reapply").

  • These techniques are especially useful for saying no as clearly and kindly as possible.

Minimize the space devoted to the bad news.

 

- Paul Kim's writing class 


  • RESCHEDULE

Hello,

 

Unfortunately I must reschedule our [meeting/appointment] on [original time and place]. [Reason(s) and explanation(s).]

 

By waiting [amount of time], I feel our meeting will be much more valuable. I will call to reschedule a time to meet [time frame]. If you have any questions in the meantime, please don't hesitate to call me at [phone number].

Thank you for your patience and understanding.

 

Regards,

Name

 

  • CONFIRMATION

Hello,

 

I'm confirming our meeting on [date], at [time], at [location]. [additional logistics confirmation.]

 

[Overview or short agenda of the meeting.]

If you have any questions before we meet, please call me at [phone number]. If I don't hear from you [I'll/we'll] see you [date].

 

Regards,

Name

 

  • SETTING UP A FIRST MEETING

Hello,

 

[Description of prospect situation.][What you are offering.]

 

[Benefits of your product or service.]

I wouldn't ask for time in your busy schedule if I didn't truly believe [how you can help]. I will call you [time frame of follow-up call] to set up a mutually convenient time to meet. I look forward to it!

 

Regards,

Name

 

  • FOLLOW UP AFTER NO RESPONSE 

Hello,

I haven't heard from you and was wondering if you are still [what you are waiting for]. Since it has been [length of time], I was wondering if you have any unanswered questions.

 

[Optional recap of proposal.]

 

If for some reason you are no longer considering [what was offered], would you please [desired action]. Of course I hope that is not the case. If I have not heard from you by [deadline][result].

I look forward to hearing from you soon.

 

Regards,

Name

 

  • FOLLOW UP AFTER A MEETING

Hello,

Thank you for taking the time to meet with me [date or day]. I thought the meeting was very productive and gave me a lot of ideas on how we can work together to meet your objectives.

 

Sam Sung has a solid track record of providing quality [products/services/solutions] to companies like yours. As we discussed, I think there are several areas where we might be of service. [What you can do for his or her company.]

 

I look forward to discussing how Sam Sung can meet your needs. In the meantime, please don't hesitate to call me at [phone number] if you have any questions.

 

Regards,

Name

 

  • FOLLOW UP AFTER A TELEPHONE CALL

Hello,

I just wanted to drop you a note to re-cap our phone conversation [when conversation took place]. As we discussed, [re-cap conclusions].

 

It was a pleasure talking with you and I look forward to [next step]. If you have any further questions, please don't hesitate to call me at [phone number].

 

Regards,

Name





February 2, 2012 (THU)

- Paul Kim's writing class

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