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[Business writing] Executive Summary : 1st part in the business plan (but the last part you will write) What is it: summary of the highlights of your business plan Purpose gives readers an overview of your business introduction to your business Should include: description of your company / product mission statement the target market / customers competition business operations financial projections & plans Intr..
[Business writing] Sample Memorandum Memorandum February 7, 2012 To: Students From: Paul Kim RE: Assignment: Planning a new business venture Your group has decided to start up a business that will manufacture a new line of clothes. Please clarify the following: Your business name (and rationale) Your business concept A mission statement for the business A values statement for the business on a social, ethical and environmental leve..
[Business writing] Memorandum Business writing 1st impression clear & brief (blunt) don't be creative, be tactful think of your tone (semi-formal) think of your audience Pronouns: I, you, we "we" only use when you're representing your company starting an opinion use "I" Active vs. Passive Voice the best writers achieve a style that their message can't be misunderstood. to be clear avoid the passive voice e.g. The net benefit..
[Business writing] Strategies for Writing Successful Business Letters State the bad news. When the bad news is a logical outcome of the reasons that come before it, the audience is psychologically prepared to receive it. Tell the audience what you did do, can do, or will do rather than what you did not do, cannot do, or will not do. Say "We sell exclusively to retailers, and the one nearest to you is ..." rather than "We are unable to serve you, so please call you..
[Business writing] Sample Follow-up Letters RESCHEDULE Hello, Unfortunately I must reschedule our [meeting/appointment] on [original time and place]. [Reason(s) and explanation(s).] By waiting [amount of time], I feel our meeting will be much more valuable. I will call to reschedule a time to meet [time frame]. If you have any questions in the meantime, please don't hesitate to call me at [phone number]. Thank you for your patience and un..
[Business writing] Business E-mails Salutation: Dear Mr. Kim Dear Ms Choi Starting: We are writing to inform you that ... to confirm ... to request ... to enquire about ... I am contacting you for the following reason. I recently read/heard about . . . and would like to know . . . I would be interested in (obtaining/receiving) ... I am writing to tell you about ... Referring to previous contact: Thank you for your letter of Januar..
[Business writing] Useful Expressions for business writing l A/C or acct - account l A.O.B - any other business l attn - attention l appro. - approval l brb - be right back l CEO - Chief Executive Office l CFO - Chief Financial Office l COD - cash on delivery l dept - department l D.O.B - data of birth l A/S/L - Age, Sex, Location l e.g - exempli gratia l ETA - Expected Time of Arrival l etc. - et cetera l i.e. - That is l IOU - l mo - month l N/A - not..
[Business writing] Sample Business Template: Coffee Shop Business Plan 1.1 Objectives Java Culture's objectives for the first year of operations are: Become selected as the "Best New Coffee Bar in the area" by the local restaurant guide. Turn in profits from the first month of operations. Maintain a 65% gross margin. 1.2 Keys to Success The keys to success will be: Store design that will be both visually attractive to customers, and designed for fast and efficient ..